Benefits and Barriers of Product Augmentation: Retailers and Financial Services.
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| Title: | Benefits and Barriers of Product Augmentation: Retailers and Financial Services. |
|---|---|
| Authors: | Colgate, Mark1 m.colgate@auckland.ac, Alexander, Nicholas2 |
| Source: | Journal of Marketing Management. Feb2002, Vol. 18 Issue 1-2, p105-123. 19p. 4 Diagrams, 6 Charts. |
| Database: | Business Source Ultimate |
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