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A Mixed-Method Study of the Effects of Guanxi Between Salespersons and Buyers on Retailer-Supplier Relationships in China.

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Bibliographic Details
Title: A Mixed-Method Study of the Effects of Guanxi Between Salespersons and Buyers on Retailer-Supplier Relationships in China.
Authors: Huang, Ying1 (AUTHOR) huang2@email.arizona.edu, Sternquist, Brenda2 (AUTHOR), Zhang, Chun3 (AUTHOR), Calantone, Roger4 (AUTHOR)
Source: Journal of Marketing Channels. Jul-Sep2011, Vol. 18 Issue 3, p189-215. 27p. 5 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:1046669X
DOI:10.1080/1046669X.2011.584300