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Targeting direct marketing campaigns by neural networks.

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Bibliographic Details
Title: Targeting direct marketing campaigns by neural networks.
Authors: Guido, Gianluigi1 (AUTHOR) gianluigi.guido@unisalento.it, Prete, M. Irene1 (AUTHOR) mi.prete@economia.unile.it, Miraglia, Stefano2 (AUTHOR) stefano.miraglia@imperial.ac.uk, De Mare, Irma3 (AUTHOR) IrmaDeMare@leroymerlin.it
Source: Journal of Marketing Management. Aug2011, Vol. 27 Issue 9-10, p992-1006. 15p. 3 Charts.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2010.543018