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Targeting direct marketing campaigns by neural networks.

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Title: Targeting direct marketing campaigns by neural networks.
Authors: Guido, Gianluigi1 (AUTHOR) gianluigi.guido@unisalento.it, Prete, M. Irene1 (AUTHOR) mi.prete@economia.unile.it, Miraglia, Stefano2 (AUTHOR) stefano.miraglia@imperial.ac.uk, De Mare, Irma3 (AUTHOR) IrmaDeMare@leroymerlin.it
Source: Journal of Marketing Management. Aug2011, Vol. 27 Issue 9-10, p992-1006. 15p. 3 Charts.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=64133853
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/0267257X.2010.543018
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 992
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      – TitleFull: Targeting direct marketing campaigns by neural networks.
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            NameFull: Guido, Gianluigi
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            NameFull: Prete, M. Irene
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            NameFull: Miraglia, Stefano
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              Text: Aug2011
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              Y: 2011
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              Value: 27
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