TOWARD A COGNITIVE STRUCTURE CONCEPTUALIZATION OF PRODUCT FAMILIARITY.
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| Title: | TOWARD A COGNITIVE STRUCTURE CONCEPTUALIZATION OF PRODUCT FAMILIARITY. |
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| Authors: | Marks, Larry J.1, Olson, Jerry C.1 |
| Source: | Advances in Consumer Research. 1981, Vol. 8 Issue 1, p145-150. 6p. |
| Database: | Business Source Ultimate |
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