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FAMILIARITY AND THE STRUCTURE OF PRODUCT KNOWLEDGE.

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Bibliographic Details
Title: FAMILIARITY AND THE STRUCTURE OF PRODUCT KNOWLEDGE.
Authors: Conover, Jerry N.1
Source: Advances in Consumer Research. 1982, Vol. 9 Issue 1, p494-498. 5p. 2 Diagrams, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00989258