APA (7th ed.) Citation

Conover, J. N. (1982). FAMILIARITY AND THE STRUCTURE OF PRODUCT KNOWLEDGE. Advances in Consumer Research, 9(1), 494.

Chicago Style (17th ed.) Citation

Conover, Jerry N. "FAMILIARITY AND THE STRUCTURE OF PRODUCT KNOWLEDGE." Advances in Consumer Research 9, no. 1 (1982): 494.

MLA (9th ed.) Citation

Conover, Jerry N. "FAMILIARITY AND THE STRUCTURE OF PRODUCT KNOWLEDGE." Advances in Consumer Research, vol. 9, no. 1, 1982, p. 494.