A CONCEPTUAL VIEW OF QUESTIONS AND QUESTIONING IN MARKETING COMMUNICATIONS.
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| Title: | A CONCEPTUAL VIEW OF QUESTIONS AND QUESTIONING IN MARKETING COMMUNICATIONS. |
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| Authors: | Munch, James M.1, Swasy, John L.1 |
| Source: | Advances in Consumer Research. 1983, Vol. 10 Issue 1, p209-214. 6p. 1 Diagram, 1 Chart. |
| Database: | Business Source Ultimate |
| ISSN: | 00989258 |
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