Consumer Market Beliefs. A Review of the Literature and an Agenda for Future Research.

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Bibliographic Details
Title: Consumer Market Beliefs. A Review of the Literature and an Agenda for Future Research.
Authors: Duncan, Calvin P.1 (AUTHOR)
Source: Advances in Consumer Research. 1990, Vol. 17 Issue 1, p729-736. 8p. 1 Chart.
Database: Business Source Ultimate
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