EXPLORING THE STRUCTURAL CHARACTERISTICS OF CONSUMERS' KNOWLEDGE.

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Bibliographic Details
Title:	EXPLORING THE STRUCTURAL CHARACTERISTICS OF CONSUMERS' KNOWLEDGE.
Authors:	Walker, Beth¹, Celsi, Richard², Olson, Jerry¹
Source:	Advances in Consumer Research. 1987, Vol. 14 Issue 1, p17-21. 5p. 1 Diagram, 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	00989258