Using Test Scores to Guide the Content Analysis of TV Materials.

Saved in:

Bibliographic Details
Title:	Using Test Scores to Guide the Content Analysis of TV Materials.
Authors:	Rust, Langbourne W.¹
Source:	Journal of Advertising Research. Oct/Nov85, Vol. 25 Issue 5, p17-23. 7p.
Database:	Business Source Ultimate

Description
ISSN:	00218499
DOI:	10.1080/00218499.1985.12467891