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Using Test Scores to Guide the Content Analysis of TV Materials.

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Bibliographic Details
Title: Using Test Scores to Guide the Content Analysis of TV Materials.
Authors: Rust, Langbourne W.1
Source: Journal of Advertising Research. Oct/Nov85, Vol. 25 Issue 5, p17-23. 7p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1080/00218499.1985.12467891
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      – Code: eng
        Text: English
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        PageCount: 7
        StartPage: 17
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      – TitleFull: Using Test Scores to Guide the Content Analysis of TV Materials.
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            – D: 01
              M: 10
              Text: Oct/Nov85
              Type: published
              Y: 1985
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              Value: 25
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            – TitleFull: Journal of Advertising Research
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