Using Test Scores to Guide the Content Analysis of TV Materials.
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| Title: | Using Test Scores to Guide the Content Analysis of TV Materials. |
|---|---|
| Authors: | Rust, Langbourne W.1 |
| Source: | Journal of Advertising Research. Oct/Nov85, Vol. 25 Issue 5, p17-23. 7p. |
| Database: | Business Source Ultimate |
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