Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims.

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Bibliographic Details
Title:	Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims.
Authors:	Hastak, Manoj¹, Mazis, Michael B²
Source:	Journal of Public Policy & Marketing. Fall2011, Vol. 30 Issue 2, p157-167. 11p. 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	07439156
DOI:	10.1509/jppm.30.2.157