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Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims.

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Bibliographic Details
Title: Deception by Implication: A Typology of Truthful but Misleading Advertising and Labeling Claims.
Authors: Hastak, Manoj1, Mazis, Michael B2
Source: Journal of Public Policy & Marketing. Fall2011, Vol. 30 Issue 2, p157-167. 11p. 1 Chart.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Fall2011, Vol. 30 Issue 2, p157-167. 11p. 1 Chart.
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        Value: 10.1509/jppm.30.2.157
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        Text: English
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        PageCount: 11
        StartPage: 157
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              Text: Fall2011
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