Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols.

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Bibliographic Details
Title:	Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols.
Authors:	Andrews, J. Craig¹, Burton, Scot², Kees, Jeremy³
Source:	Journal of Public Policy & Marketing. Fall2011, Vol. 30 Issue 2, p175-190. 16p. 2 Color Photographs, 3 Charts, 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07439156
DOI:	10.1509/jppm.30.2.175