View in EDS PDF Full Text

Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols.

Saved in:
Bibliographic Details
Title: Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols.
Authors: Andrews, J. Craig1, Burton, Scot2, Kees, Jeremy3
Source: Journal of Public Policy & Marketing. Fall2011, Vol. 30 Issue 2, p175-190. 16p. 2 Color Photographs, 3 Charts, 2 Graphs.
Database: Business Source Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 66442851
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Andrews%2C+J%2E+Craig%22">Andrews, J. Craig</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Burton%2C+Scot%22">Burton, Scot</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Kees%2C+Jeremy%22">Kees, Jeremy</searchLink><relatesTo>3</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Fall2011, Vol. 30 Issue 2, p175-190. 16p. 2 Color Photographs, 3 Charts, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=66442851
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1509/jppm.30.2.175
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 175
    Titles:
      – TitleFull: Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Andrews, J. Craig
      – PersonEntity:
          Name:
            NameFull: Burton, Scot
      – PersonEntity:
          Name:
            NameFull: Kees, Jeremy
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: Fall2011
              Type: published
              Y: 2011
          Identifiers:
            – Type: issn-print
              Value: 07439156
          Numbering:
            – Type: volume
              Value: 30
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of Public Policy & Marketing
              Type: main
ResultId 1