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Investigating generational differences in e-WOM behaviours.

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Bibliographic Details
Title: Investigating generational differences in e-WOM behaviours.
Authors: Strutton, David1 (AUTHOR) david.strutton@unt.edu, Taylor, David G.2 (AUTHOR), Thompson, Kenneth3 (AUTHOR)
Source: International Journal of Advertising. 2011, Vol. 30 Issue 4, p559-586. 28p. 3 Charts.
Database: Business Source Ultimate
Description
ISSN:02650487
DOI:10.2501/IJA-30-4-559-586