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Investigating generational differences in e-WOM behaviours.

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Bibliographic Details
Title: Investigating generational differences in e-WOM behaviours.
Authors: Strutton, David1 (AUTHOR) david.strutton@unt.edu, Taylor, David G.2 (AUTHOR), Thompson, Kenneth3 (AUTHOR)
Source: International Journal of Advertising. 2011, Vol. 30 Issue 4, p559-586. 28p. 3 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 67041998
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Investigating generational differences in e-WOM behaviours.
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  Data: <searchLink fieldCode="AR" term="%22Strutton%2C+David%22">Strutton, David</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> david.strutton@unt.edu</i><br /><searchLink fieldCode="AR" term="%22Taylor%2C+David+G%2E%22">Taylor, David G.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Thompson%2C+Kenneth%22">Thompson, Kenneth</searchLink><relatesTo>3</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Advertising%22">International Journal of Advertising</searchLink>. 2011, Vol. 30 Issue 4, p559-586. 28p. 3 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=67041998
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      – Type: doi
        Value: 10.2501/IJA-30-4-559-586
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      – Code: eng
        Text: English
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        PageCount: 28
        StartPage: 559
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      – TitleFull: Investigating generational differences in e-WOM behaviours.
        Type: main
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            NameFull: Strutton, David
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            NameFull: Taylor, David G.
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            NameFull: Thompson, Kenneth
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              Text: 2011
              Type: published
              Y: 2011
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              Value: 30
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              Value: 4
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            – TitleFull: International Journal of Advertising
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