EVALUATING THE NEW: THE CONTINGENT VALUE OF A PRO-INNOVATION BIAS.
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| Title: | EVALUATING THE NEW: THE CONTINGENT VALUE OF A PRO-INNOVATION BIAS. |
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| Authors: | Baumann, Oliver1 oliv@sam.sdu.dk, Martignoni, Dirk2 dirk.martignoni@business.uzh.ch |
| Source: | Schmalenbach Business Review (SBR). Oct2011, Vol. 63 Issue 4, p393-415. 23p. |
| Database: | Business Source Ultimate |
| ISSN: | 14392917 |
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| DOI: | 10.1007/BF03396826 |
