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EVALUATING THE NEW: THE CONTINGENT VALUE OF A PRO-INNOVATION BIAS.

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Bibliographic Details
Title: EVALUATING THE NEW: THE CONTINGENT VALUE OF A PRO-INNOVATION BIAS.
Authors: Baumann, Oliver1 oliv@sam.sdu.dk, Martignoni, Dirk2 dirk.martignoni@business.uzh.ch
Source: Schmalenbach Business Review (SBR). Oct2011, Vol. 63 Issue 4, p393-415. 23p.
Database: Business Source Ultimate
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