MARKETING RESEARCH: APPLICATIONS, PROCEDURES AND CASES.
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| Title: | MARKETING RESEARCH: APPLICATIONS, PROCEDURES AND CASES. |
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| Authors: | Dunn, S. Watson1, Leonhard, Dietrich L.2 |
| Source: | Journal of Marketing. Oct59, Vol. 24 Issue 2, p120-121. 2p. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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