APA (7th ed.) Citation

Dunn, S. W., & Leonhard, D. L. (1959). MARKETING RESEARCH: APPLICATIONS, PROCEDURES AND CASES. Journal of Marketing, 24(2), 120.

Chicago Style (17th ed.) Citation

Dunn, S. Watson, and Dietrich L. Leonhard. "MARKETING RESEARCH: APPLICATIONS, PROCEDURES AND CASES." Journal of Marketing 24, no. 2 (1959): 120.

MLA (9th ed.) Citation

Dunn, S. Watson, and Dietrich L. Leonhard. "MARKETING RESEARCH: APPLICATIONS, PROCEDURES AND CASES." Journal of Marketing, vol. 24, no. 2, 1959, p. 120.