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A Survey of Marketing Games.

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Bibliographic Details
Title: A Survey of Marketing Games.
Authors: McRaith, J. F.1, Goeldner, Charles R.2
Source: Journal of Marketing. Jul1962, Vol. 26 Issue 3, p69-72. 4p.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.2307/1248306