APA (7th ed.) Citation

McRaith, J. F., & Goeldner, C. R. (1962). A Survey of Marketing Games. Journal of Marketing, 26(3), 69. https://doi.org/10.2307/1248306

Chicago Style (17th ed.) Citation

McRaith, J. F., and Charles R. Goeldner. "A Survey of Marketing Games." Journal of Marketing 26, no. 3 (1962): 69. https://doi.org/10.2307/1248306.

MLA (9th ed.) Citation

McRaith, J. F., and Charles R. Goeldner. "A Survey of Marketing Games." Journal of Marketing, vol. 26, no. 3, 1962, p. 69, https://doi.org/10.2307/1248306.