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A Survey of Marketing Games.

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Bibliographic Details
Title: A Survey of Marketing Games.
Authors: McRaith, J. F.1, Goeldner, Charles R.2
Source: Journal of Marketing. Jul1962, Vol. 26 Issue 3, p69-72. 4p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 6741104
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PubType: Academic Journal
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        Value: 10.2307/1248306
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 69
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      – TitleFull: A Survey of Marketing Games.
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              Text: Jul1962
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              Y: 1962
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