Editorial or Advertising? The Influence of Readers' Judgment, Involvement and Topic Consistency on Advertorial Attitude.

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Bibliographic Details
Title:	Editorial or Advertising? The Influence of Readers' Judgment, Involvement and Topic Consistency on Advertorial Attitude.
Authors:	Li-Shia Huang¹
Source:	Marketing Review / Xing Xiao Ping Lun. 2011, Vol. 8 Issue 4, p473-486. 14p.
Database:	Business Source Ultimate

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ISSN:	18134483