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Editorial or Advertising? The Influence of Readers' Judgment, Involvement and Topic Consistency on Advertorial Attitude.

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Title: Editorial or Advertising? The Influence of Readers' Judgment, Involvement and Topic Consistency on Advertorial Attitude.
Authors: Li-Shia Huang1
Source: Marketing Review / Xing Xiao Ping Lun. 2011, Vol. 8 Issue 4, p473-486. 14p.
Database: Business Source Ultimate
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 473
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      – TitleFull: Editorial or Advertising? The Influence of Readers' Judgment, Involvement and Topic Consistency on Advertorial Attitude.
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              Text: 2011
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