Predicting Enrollment Decisions in a Preferred Provider Organization: A Comparison of Models--Features Versus Benefits.
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| Title: | Predicting Enrollment Decisions in a Preferred Provider Organization: A Comparison of Models--Features Versus Benefits. |
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| Authors: | Rupp, Michael T.1, Pathak, Dev S.2 |
| Source: | Journal of Health Care Marketing. Sep88, Vol. 8 Issue 3, p5-15. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 07373252 |
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