THE NEED FOR MARKETING ENGINEERING.

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Bibliographic Details
Title:	THE NEED FOR MARKETING ENGINEERING.
Authors:	Burger, Henry G.
Source:	Journal of Marketing. Jan1958, Vol. 23 Issue 3, p244-252. 9p.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.2307/1248263