APA (7th ed.) Citation

Burger, H. G. (1959). THE NEED FOR MARKETING ENGINEERING. Journal of Marketing, 23(3), 244. https://doi.org/10.2307/1248263

Chicago Style (17th ed.) Citation

Burger, Henry G. "THE NEED FOR MARKETING ENGINEERING." Journal of Marketing 23, no. 3 (1959): 244. https://doi.org/10.2307/1248263.

MLA (9th ed.) Citation

Burger, Henry G. "THE NEED FOR MARKETING ENGINEERING." Journal of Marketing, vol. 23, no. 3, 1959, p. 244, https://doi.org/10.2307/1248263.