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THE NEED FOR MARKETING ENGINEERING.

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Bibliographic Details
Title: THE NEED FOR MARKETING ENGINEERING.
Authors: Burger, Henry G.
Source: Journal of Marketing. Jan1958, Vol. 23 Issue 3, p244-252. 9p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 6864664
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: THE NEED FOR MARKETING ENGINEERING.
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      – Type: doi
        Value: 10.2307/1248263
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 244
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      – TitleFull: THE NEED FOR MARKETING ENGINEERING.
        Type: main
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            NameFull: Burger, Henry G.
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          Dates:
            – D: 01
              M: 01
              Text: Jan1958
              Type: published
              Y: 1959
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              Value: 23
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              Value: 3
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            – TitleFull: Journal of Marketing
              Type: main
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