The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior.

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Bibliographic Details
Title:	The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior.
Authors:	Zhang, Jie¹, Breugelmans, Els²
Source:	Journal of Marketing Research (JMR). Feb2012, Vol. 49 Issue 1, p50-65. 16p. 1 Diagram, 6 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmr.09.0211