Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930-2006.
Saved in:
| Title: | Una mirada a la historia del mercadeo en Colombia: Testimonio de Enrique Luque Carulla, 1930-2006. |
|---|---|
| Alternate Title: | A Brief Survey of the History of Marketing in Colombia: The Testimony of Enrique Luque Carulla, 1930-2006. |
| Authors: | Moreno, Julio1,2 |
| Source: | Business History Review. Winter2011, Vol. 85 Issue 4, p877-879. 3p. |
| Database: | Business Source Ultimate |
| ISSN: | 00076805 |
|---|---|
| DOI: | 10.1017/S0007680511001255 |
