Is Airmiles making a big mistake by ditching its brand equity for Avios?
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| Title: | Is Airmiles making a big mistake by ditching its brand equity for Avios? |
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| Source: | Marketing (00253650). 9/14/2011, p24-24. 3/4p. |
| Database: | Business Source Ultimate |
| ISSN: | 00253650 |
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