(2011). Is Airmiles making a big mistake by ditching its brand equity for Avios? Marketing (00253650), 24.
Chicago Style (17th ed.) Citation"Is Airmiles Making a Big Mistake by Ditching Its Brand Equity for Avios?" Marketing (00253650) 2011: 24.
MLA (9th ed.) Citation"Is Airmiles Making a Big Mistake by Ditching Its Brand Equity for Avios?" Marketing (00253650), 2011, p. 24.
Warning: These citations may not always be 100% accurate.
