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Is Airmiles making a big mistake by ditching its brand equity for Avios?

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Title: Is Airmiles making a big mistake by ditching its brand equity for Avios?
Source: Marketing (00253650). 9/14/2011, p24-24. 3/4p.
Database: Business Source Ultimate
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PubType: Periodical
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=74201328
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      – Code: eng
        Text: English
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              Text: 9/14/2011
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              Y: 2011
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