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Zip Drive Strategy for Overtaking Large Competitors.

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Bibliographic Details
Title: Zip Drive Strategy for Overtaking Large Competitors.
Authors: Dwivedi, Harsh1 harsh•dwivedi1@rediffmail.com, Dwivedi, Ruby2 ruby.dwivedi@gmail.com, Bardia, Garima3 garima.bardia@gmail.com
Source: Vilakshan: The XIMB Journal of Management. Mar2012, Vol. 9 Issue 1, p125-134. 10p.
Database: Business Source Ultimate
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