Traditional and IS-Enabled Customer Acquisition on the Internet.

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Bibliographic Details
Title:	Traditional and IS-Enabled Customer Acquisition on the Internet.
Authors:	Jeonghye Choi¹ (AUTHOR) jeonghye@yonsei.ac.kr, Bell, David R.² (AUTHOR) davidb@wharton.upenn.edu, Lodish, Leonard M.² (AUTHOR) lodish@wharton.upenn.edu
Source:	Management Science (INFORMS). Apr2012, Vol. 58 Issue 4, p754-769. 16p. 5 Charts, 1 Graph, 3 Maps.
Database:	Business Source Ultimate

Description
ISSN:	00251909
DOI:	10.1287/mnsc.1110.1447