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Traditional and IS-Enabled Customer Acquisition on the Internet.

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Title: Traditional and IS-Enabled Customer Acquisition on the Internet.
Authors: Jeonghye Choi1 (AUTHOR) jeonghye@yonsei.ac.kr, Bell, David R.2 (AUTHOR) davidb@wharton.upenn.edu, Lodish, Leonard M.2 (AUTHOR) lodish@wharton.upenn.edu
Source: Management Science (INFORMS). Apr2012, Vol. 58 Issue 4, p754-769. 16p. 5 Charts, 1 Graph, 3 Maps.
Database: Business Source Ultimate
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        Value: 10.1287/mnsc.1110.1447
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        Text: English
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        StartPage: 754
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      – TitleFull: Traditional and IS-Enabled Customer Acquisition on the Internet.
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            NameFull: Bell, David R.
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              Text: Apr2012
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              Y: 2012
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              Value: 58
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