Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability.

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Bibliographic Details
Title:	Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability.
Authors:	Byun, Sang-Eun¹, Sternquist, Brenda²
Source:	Journal of Marketing Theory & Practice. Spring2012, Vol. 20 Issue 2, p223-234. 12p.
Database:	Business Source Ultimate

Description
ISSN:	10696679
DOI:	10.2753/MTP1069-6679200207