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Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability.

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Title: Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability.
Authors: Byun, Sang-Eun1, Sternquist, Brenda2
Source: Journal of Marketing Theory & Practice. Spring2012, Vol. 20 Issue 2, p223-234. 12p.
Database: Business Source Ultimate
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