The Influence of Mating Mind-Sets on Brand Extension Evaluation.

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Bibliographic Details
Title:	The Influence of Mating Mind-Sets on Brand Extension Evaluation.
Authors:	Monga, Alokparna Basu¹, Gürhan-Canli, Zeynep²
Source:	Journal of Marketing Research (JMR). Aug2012, Vol. 49 Issue 4, p581-593. 13p. 4 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmr.09.0515