How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority.
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| Title: | How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority. |
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| Authors: | Homburg, Christian1,2 homburg@bwl.uni-mannheim.de, Jensen, Ove3 ove.jensen@whu.edu, Hahn, Alexander4 alexander.hahn@bwl.uni-mannheim.de |
| Source: | Journal of Marketing. Sep2012, Vol. 76 Issue 5, p49-69. 21p. 1 Diagram, 7 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1509/jm.11.0251 |
