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How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority.

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Title: How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority.
Authors: Homburg, Christian1,2 homburg@bwl.uni-mannheim.de, Jensen, Ove3 ove.jensen@whu.edu, Hahn, Alexander4 alexander.hahn@bwl.uni-mannheim.de
Source: Journal of Marketing. Sep2012, Vol. 76 Issue 5, p49-69. 21p. 1 Diagram, 7 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2012, Vol. 76 Issue 5, p49-69. 21p. 1 Diagram, 7 Charts.
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        Value: 10.1509/jm.11.0251
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 49
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      – TitleFull: How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority.
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              Text: Sep2012
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              Value: 76
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