View in EDS

Brand emotional connection and loyalty.

Saved in:
Bibliographic Details
Title: Brand emotional connection and loyalty.
Authors: Loureiro, Sandra Maria Correia, Ruediger, Kaufmann Hans, Demetris, Vrontis
Source: Journal of Brand Management. Oct2012, Vol. 20 Issue 1, p13-27. 15p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
Description
ISSN:1350231X
DOI:10.1057/bm.2012.3