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The Vulnerable Consumer in the High Blood Pressure Drug Market: Bothered but Satisfied?

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Bibliographic Details
Title: The Vulnerable Consumer in the High Blood Pressure Drug Market: Bothered but Satisfied?
Authors: Pathak, Dev S.1, Kucukarslan, Suzan1, Sirdeshmukh, Deepak1, Segal, Richard2
Source: Advances in Consumer Research. 1993, Vol. 20 Issue 1, p245-252. 8p.
Database: Business Source Ultimate
Description
ISSN:00989258