Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills.
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| Title: | Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills. |
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| Authors: | Hughes, Douglas1 dhughes@msu.edu, Bon, Joël2 jlebon@bauer.uh.edu, Rapp, Adam3 arapp@cba.ua.edu |
| Source: | Journal of the Academy of Marketing Science. Jan2013, Vol. 41 Issue 1, p91-110. 20p. |
| Database: | Business Source Ultimate |
| ISSN: | 00920703 |
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| DOI: | 10.1007/s11747-012-0311-8 |
