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Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills.

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Bibliographic Details
Title: Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills.
Authors: Hughes, Douglas1 dhughes@msu.edu, Bon, Joël2 jlebon@bauer.uh.edu, Rapp, Adam3 arapp@cba.ua.edu
Source: Journal of the Academy of Marketing Science. Jan2013, Vol. 41 Issue 1, p91-110. 20p.
Database: Business Source Ultimate
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