Decision making of retail buyers: perspectives from China and India.
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| Title: | Decision making of retail buyers: perspectives from China and India. |
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| Authors: | Manjeshwar, Sonia, Sternquist, Brenda, Good, Linda K. |
| Source: | Qualitative Market Research: An International Journal. 2013, Vol. 16 Issue 1, p38-52. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 13522752 |
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| DOI: | 10.1108/13522751311289758 |
